Account-based marketing (ABM) is a strategic approach in which marketing efforts are focused on targeting and engaging specific high-value accounts or companies, rather than a broader audience. It involves personalized and tailored marketing campaigns that aim to build strong relationships with key decision-makers within the targeted accounts. ABM typically involves a combination of various marketing tactics, such as personalized content, targeted advertising, and direct outreach, to effectively engage and convert the identified accounts into customers. The goal of account-based marketing is to maximize the return on investment by concentrating efforts on the most valuable accounts and driving revenue growth.
