Automation refers to the process of using technology and software to streamline and simplify repetitive tasks, allowing them to be performed automatically without human intervention. It involves creating systems and workflows that can execute tasks efficiently and consistently, saving time and effort. In the context of internet marketing and SEO, automation can include activities such as content scheduling, social media posting, email marketing campaigns, data analysis, and website optimization. By automating these processes, businesses can increase productivity, improve accuracy, and focus on more strategic aspects of their marketing efforts.