Channel marketing refers to the strategic process of promoting and selling products or services through various distribution channels. It involves collaborating with intermediaries, such as wholesalers, retailers, and distributors, to reach the target audience effectively. The goal of channel marketing is to optimize the distribution network, enhance brand visibility, and increase sales by leveraging the strengths and capabilities of each channel partner. This approach enables businesses to expand their market reach, improve customer accessibility, and ultimately drive revenue growth.
