A consumer panel refers to a group of individuals who have agreed to participate in market research activities to provide feedback and insights on various products, services, or trends. These panels are typically formed by market research companies or organizations to gather data and opinions directly from consumers. The panel members are selected based on specific demographics or interests, and they may be asked to complete surveys, participate in focus groups, or test products. The information collected from consumer panels helps businesses make informed decisions, improve their offerings, and understand consumer preferences and behaviors.
