A focus group is a qualitative research method that involves a small group of individuals who are brought together to provide feedback and opinions on a specific product, service, or topic. The group is typically led by a moderator who facilitates discussions and encourages participants to share their thoughts, perceptions, and experiences. The insights gathered from a focus group can help businesses and marketers gain a deeper understanding of their target audience’s preferences, needs, and attitudes, which can then be used to inform marketing strategies and decision-making processes.
