Formats refer to the various structures and layouts used to present and organize content, whether it be text, images, videos, or audio. In the context of internet marketing and SEO, formats play a crucial role in optimizing content for different platforms and devices, ensuring it is easily consumable and engaging for the target audience. Examples of formats include blog posts, infographics, podcasts, videos, social media posts, and more. Choosing the right format for your content is essential for maximizing its reach and impact online.