Owned media refers to the digital assets and channels that a company or individual has complete control over, such as their website, blog, social media profiles, and email lists. It is content and communication channels that are owned and managed by the brand itself, allowing them to have full control over the messaging, branding, and distribution. Owned media is an essential component of a comprehensive digital marketing strategy, as it enables businesses to engage with their audience directly and build long-term relationships.
