Placement, in the context of internet marketing and SEO, refers to the position or ranking of a website or webpage in search engine results pages (SERPs). It indicates where a website appears when users search for relevant keywords or phrases. The higher the placement, the more visible and likely to be clicked on the website is. Achieving a favorable placement requires optimizing various factors, such as website content, structure, and backlinks, to improve its relevance and authority in the eyes of search engines.
