Public relations (PR) refers to the strategic communication efforts undertaken by organizations or individuals to build and maintain a positive image and reputation among their target audience, stakeholders, and the general public. It involves managing relationships with various media outlets, influencers, and the public through the dissemination of information, engaging in proactive communication, and addressing any potential issues or crises that may arise. PR aims to enhance brand visibility, credibility, and trust, ultimately contributing to the overall success and growth of an entity.
