Publicity refers to the strategic promotion and dissemination of information or news about a person, brand, product, or event to the public through various media channels. It aims to generate awareness, interest, and positive perception among the target audience. Publicity often involves securing media coverage, such as news articles, interviews, or features, to increase visibility and credibility. It is an essential component of marketing and PR strategies, helping to build reputation, attract attention, and ultimately drive business growth.
