ROAS stands for Return on Advertising Spend. It is a metric used in internet marketing and advertising to measure the effectiveness and profitability of a specific advertising campaign or channel. ROAS calculates the revenue generated from the advertising campaign divided by the cost of the campaign. It helps marketers determine the success of their advertising efforts and make informed decisions about allocating their advertising budget. A higher ROAS indicates a more profitable campaign, while a lower ROAS suggests the need for optimization or reconsideration of the advertising strategy.
