Sales operations refers to the strategic and tactical activities within a company that support the sales team in achieving their goals and maximizing revenue. It involves managing and optimizing sales processes, systems, and resources to enhance efficiency, productivity, and overall sales performance. Sales operations typically includes activities such as sales forecasting, territory management, sales analytics, CRM management, sales training, and sales process optimization. The primary objective of sales operations is to streamline and improve the sales function, enabling the sales team to effectively sell products or services and drive business growth.
