In the context of internet marketing and SEO, «samples» refer to small portions or examples of a product, service, or content that are provided to potential customers or users. These samples are typically offered for free or at a reduced cost to allow individuals to experience and evaluate the offering before making a purchase or commitment. Samples can be physical products, digital downloads, trial versions of software, or excerpts of content such as articles or videos. They serve as a marketing strategy to attract and engage potential customers, showcase the quality and value of the offering, and ultimately drive conversions and sales.