An ad campaign refers to a strategic and coordinated series of advertisements and promotional activities designed to achieve specific marketing objectives. It typically involves creating and distributing targeted advertisements across various channels, such as online platforms, television, radio, print media, or social media, with the aim of increasing brand awareness, driving customer engagement, and ultimately generating desired actions or conversions. Ad campaigns often incorporate market research, audience segmentation, creative messaging, and performance tracking to optimize results and maximize return on investment.
