Brand management refers to the strategic activities and processes involved in creating, developing, and maintaining a positive and consistent image of a brand in the minds of consumers. It encompasses various aspects such as brand positioning, brand identity, brand communication, and brand equity. The goal of brand management is to enhance brand perception, build customer loyalty, and ultimately drive business growth. This involves monitoring and controlling all brand-related activities, both online and offline, to ensure that the brand’s values, messaging, and visual elements are effectively communicated and aligned with the target audience.
