Consultative sales is a sales approach that focuses on building a strong relationship with the customer by understanding their needs, challenges, and goals. It involves actively listening to the customer, asking relevant questions, and providing personalized solutions that address their specific requirements. The goal of consultative sales is to become a trusted advisor to the customer, offering expert guidance and recommendations to help them make informed purchasing decisions. This approach emphasizes long-term customer satisfaction and loyalty rather than simply closing a sale.
