A directory, in the context of internet marketing and SEO, refers to an online platform or website that categorizes and lists various businesses, websites, or resources based on specific criteria. These directories serve as a centralized hub for users to easily find and access relevant information or services within a specific industry or location. They often provide brief descriptions, contact details, and links to the listed entities, helping users discover and connect with businesses or resources that meet their needs. Directories can be general or niche-specific, and their inclusion can enhance a website’s visibility, credibility, and search engine rankings.