Display ads are a form of online advertising that appear on websites, apps, or social media platforms in the form of banners, images, videos, or interactive media. These ads are designed to capture the attention of users and promote a product, service, or brand. Display ads can be targeted based on demographics, interests, or browsing behavior, and are typically paid for on a cost-per-click (CPC) or cost-per-impression (CPM) basis. They are an effective way to increase brand visibility, drive website traffic, and generate leads or sales.