Earned media refers to the publicity and exposure gained through organic means, such as word-of-mouth, social media shares, online reviews, and media coverage. Unlike paid media, which involves advertising and promotional efforts, earned media is earned through the quality and relevance of the content or brand, as well as the engagement and endorsement of the audience. It is essentially the result of positive interactions and conversations surrounding a brand or its offerings, leading to increased visibility, credibility, and brand recognition.
