A Facebook business page is a free online platform provided by Facebook that allows businesses, organizations, and public figures to create a professional presence on the social media platform. It serves as a hub for businesses to showcase their products, services, and brand identity, engage with their target audience, and promote their offerings through various marketing strategies. With features like customizable profile sections, posts, messaging, analytics, and advertising options, a Facebook business page enables businesses to establish an online presence, build a community, and drive traffic to their website or physical store.