Google Medic refers to a significant algorithm update that was rolled out by Google in August 2018. This update primarily impacted websites in the health and wellness industry, hence the name «Medic.» It aimed to improve the quality and relevance of search results for health-related queries. The update focused on evaluating the expertise, authority, and trustworthiness (E-A-T) of websites, particularly those providing medical advice or information. Websites that lacked sufficient E-A-T factors saw a decline in their rankings, while those with high-quality content and reputable sources experienced a boost. The Google Medic update highlighted the importance of providing accurate and reliable information, especially in the health sector, to ensure better user experiences and search results.
