Google My Business is a free online tool provided by Google that allows businesses to create and manage their online presence on Google. It enables businesses to create a detailed profile, including their name, address, phone number, website, and other relevant information. This information is then displayed in Google search results, Google Maps, and Google’s local pack, making it easier for potential customers to find and connect with the business. Additionally, Google My Business provides insights and analytics to help businesses track their online performance and engage with customers through reviews and messages.