Hummingbird

Hummingbird

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Hummingbird is the name of a major algorithm update introduced by Google in 2013. It aimed to improve the search engine’s ability to understand the context and intent behind user queries, rather than just focusing on individual keywords. Hummingbird utilizes natural language processing and semantic search to deliver more relevant search results by considering the overall meaning of a query and the content of web pages. This update emphasizes the importance of providing high-quality, comprehensive, and user-focused content to rank well in search engine results pages.