Inbound marketing is a strategic approach that focuses on attracting and engaging potential customers through valuable and relevant content. It involves creating and sharing content that addresses the needs and interests of the target audience, with the goal of building trust, establishing authority, and ultimately driving qualified leads and conversions. Unlike traditional outbound marketing, which interrupts and pushes messages to consumers, inbound marketing aims to pull customers in by providing them with valuable information and experiences that align with their interests and preferences.
