On-page optimization refers to the practice of optimizing individual web pages to improve their visibility and ranking on search engine results pages (SERPs). It involves various techniques and strategies such as optimizing content, meta tags, headings, URLs, and internal linking structure to make the webpage more relevant and appealing to both search engines and users. The goal of on-page optimization is to enhance the webpage’s overall quality, relevance, and user experience, ultimately leading to higher organic rankings and increased organic traffic.
