Quota, in the context of internet marketing and SEO, refers to a predetermined target or goal set for a specific metric or objective. It is a measurable benchmark that helps businesses track and evaluate their performance and progress towards achieving desired outcomes. Quotas can be set for various aspects such as website traffic, conversion rates, sales revenue, keyword rankings, or social media engagement. Meeting or exceeding quotas indicates successful performance, while falling short may require adjustments to strategies and tactics to improve results.
