Reputation refers to the overall perception and evaluation of an individual, brand, or organization based on their actions, behavior, and public opinion. It encompasses the collective beliefs, opinions, and judgments that others hold about a person or entity, which can significantly impact their credibility, trustworthiness, and success in various aspects, including business, personal relationships, and online presence. Reputation is built over time through consistent actions, positive interactions, and delivering on promises, and it can be influenced and managed through strategic communication, branding, and reputation management techniques.
