Search intent refers to the underlying motivation or purpose behind a user’s online search query. It is the reason why someone is searching for a particular keyword or phrase on a search engine. Understanding search intent is crucial for internet marketers and SEO specialists as it helps them create relevant and valuable content that aligns with the user’s needs and intentions. By analyzing search intent, marketers can optimize their websites and target specific keywords to provide the most relevant information or solutions to users, ultimately improving their search engine rankings and driving more organic traffic.
