White hat marketing refers to ethical and legitimate strategies and techniques used to improve a website’s visibility and rankings on search engine results pages (SERPs). It involves following search engine guidelines and focusing on providing valuable content and a positive user experience. White hat marketers prioritize long-term success and sustainable growth by employing tactics such as keyword research, quality link building, on-page optimization, and creating high-quality, relevant content. They avoid any deceptive or manipulative practices that could lead to penalties or a negative reputation.
