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To each algorythm their own — social media sorts

Taisiia Ovchinnikova Taisiia Ovchinnikova marketing manager
  • 5 min
  • 28.07.2023

In the age of social net, billions of posts and updates are shared daily, making it impossible for users to see everything. Social media platforms use complex algorithms to sort and prioritize content to address this; first, showing people the most relevant posts and understanding how this work is crucial for text, video, and photo creators and marketers to maximize their reach and engagement. This article explores the methods of popular social media platforms and their impact on page visibility.

The Importance of Social Media Methods


With the immense volume of text and photos generated on social media, algorithms play a vital role in curating users’ feeds. These methods determine content people see based on relevance, engagement, and individual user behavior.

Facebook News Feed

Facebook focuses on providing people with text and photos they will likely find engaging. It considers post popularity, user interactions, and content type. Understanding how Facebook’s method works is essential for creators to optimize their posts’ visibility.

Instagram Feed

Instagram aims to display text and videos people are most interested in, prioritizing posts from accounts they frequently engage with. The logic considers factors like post interactions, timeliness, and the user’s past behavior on the platform.

Twitter Timeline

Twitter’s timeline is used to display tweets in a strictly chronological order. However, it now uses a logical approach highlighting tweets based on personal interests, engagement, and relevance. This shift has implications for people who want to ensure their tweets reach a broader audience.

YouTube’s Recommendation

YouTube’s recommendation method suggests videos to users based on their viewing history, preferences, and engagement patterns. Creators must understand this logic to optimize their videos for higher visibility and viewership.

LinkedIn’s Content

LinkedIn’s logic is designed to showcase relevant professional text, video, and photos to people. It considers factors such as post-engagement, industry relevance, and connections. Content creators can leverage this method to reach their target audience effectively.

TikTok’s For You Page

TikTok determines what content appears on users’ «For You» pages. It relies on person interactions, video information, and account preferences to showcase videos likely to resonate with the person.

The Impact of Changes

Social media platforms update their algorithms to enhance user experience and combat manipulation. Text, video, and photo creators must adapt to these changes to maintain visibility and engagement.

Striking the Balance: Algorithm VS User Value

While understanding methods is crucial, content creators must prioritize providing value to their audience. Producing high-quality, engaging content is essential to foster organic engagement and sustain an active community.


Understanding their algorithms becomes increasingly crucial for text, video, and photo creators and marketers as social media platforms evolve. Individuals and businesses can optimize their network strategies to reach a wider audience and drive meaningful engagement by grasping how each forum sorts and prioritizes content.

Have any additional questions?

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